Koviem’s founder, Kevwe was a forward facing millennial, focused on building a brand that complimented the mindset of today’s female entrepreneur, but also possessed the quality and aesthetic of the modern women. Custom suiting was that product as Kevwe enjoyed the challenge of creating modern pieces for this revolutionary woman. What she didn’t enjoy was the lack of resources and a concrete strategy to push her brand to the right markets and thus turned to Ombre Digital to help with a creative soft-launch strategy despite liminted resources.
The Results
In managing a digital marketing campaign for our client Koviem, we focused on combining aspects of our email marketing services, with content marketing and digital public relations in alignment with launch objectives. Our team guided the brand towards:
- Developed relationships with seven industrious female influencers to form the web and social content.
- An email campaign that included four step drip messaging announcing the launch of the new collection.
- A digital advertising component that drove over 115 new subscribers to the mailing lists in just under 4 days.
- Over 50,000 social impressions through organic and influencer content Facebook and Instagram in the 6 days prior to launch
- All
- Content Creation
- Digital, Web + Ecommerce
- Influencer Marketing
- PR + Events
- Strategy
What You Need
Figuring out the needs of our potential clients is a collaborative process, but it begins with you. Fill out the form below and we’lll get back to you in about 24 hours.