Selly Djap is a brand built around the virtues of it’s Creative Director, Selly. Born and raised in Indonesia, Selly dealt with innumberable hardships and childhood traumas that were atypical of the American upbringing. The end result was an amazing Christian contemporary label with beautiful hand-embroidered garments, but little publicity. We approached Selly to help her better craft and share this story through the media in 2018.
The Results
In managing a brand relations campaign for our client Koviem, we focused on digital public relations and direct connection with local influencers. Our team guided the brand towards:
- Was able to acquire a unique placement in Teen Vogue, highlighting the Christian atelier for addressing emotionally resonating themes from childhood.
- Coverage from Impression, Millenium Magazine, the Designer Whisperer and OnMogul as well as through local influencers such as @NewGirlNYC during the SS19 Runway production.
- Developed a media kit to assist in pitching, highlighting Selly’s bio and the brand’s mission of inclusivity and Christian values, which is still in use today.
- All
- Content Creation
- Digital, Web + Ecommerce
- Influencer Marketing
- PR + Events
- Strategy
What You Need
Figuring out the needs of our potential clients is a collaborative process, but it begins with you. Fill out the form below and we’lll get back to you in about 24 hours.